2026.04.15

[Mercure Kochi Tosa Resort & Spa] Start from Golden Week! The hotel lobby is in the local market. "Conscience City" where you can enjoy fresh vegetables from Geisei Village, Kochi for 100 yen

Held every morning from April 25, 2026 (Saturday). Experience the charm of local vegetables by unmanned sales that both guests and local people can easily drop in

From April 25, 2026 (Saturday), Mercure Kochi Tosa Resort & Spa, an all-inclusive resort hotel where you can enjoy the view of Tosa Bay behind the Shikoku Mountains (Location: Geisei Village, Aki-gun, Kochi Prefecture / General Manager: Mion Sawa), will hold an unmanned sales of fresh vegetables by local farmers from 7:00 in the hotel lobby every morning.

Project background

Geisei Village, located in the eastern part of Kochi Prefecture, has a plain of about 300 ha by the Japanese-style river and Hasegawa flowing through the center, surrounded by the Pacific Ocean in the south and mountains in the north. Because it is blessed with a mild climate throughout the year, greenhouse horticulture utilizing greenhouses is thriving. It has a variety of special products such as eggplants, peppers, and flowers, and is one of the leading horticultural villages in Kochi Prefecture.

In addition, "Conscience City" refers to an unmanned sales office that has spread in Kochi Prefecture since the Showa period. It is one of Kochi's unique culture, which is set up along roads, settlements, and farmland, and is made up of a "conscience" based on the relationship of trust between sellers and buyers.

By holding this "Conscience City" in the hotel lobby, guests and local people can easily touch Geiseimura vegetables in the horticultural kingdom, Kochi, and offer an experience that they can purchase for 100 yen per bag. We will create a new style of stay where you can enjoy the taste of Kochi even after returning home while enjoying the hotel stay and local culture naturally.

Reference: Geisei-mura https://www.vill.geisei.kochi.jp/index.php

Introduction of vegetables sold

Eggplant of Geisei Village
Kochi Prefecture is one of the nation's leading eggplant production areas, and the season is reached from December to June by house cultivation that takes advantage of the warm climate even in winter. It is produced mainly in Aki City and Geisei Village, and boasts the highest shipment volume in Japan. Fresh and tasteful eggplant is ideal for heating dishes such as tataki and grilled eggplant.
Recommended way to eat
We recommend unglazed with olive oil and rock salt.

Pepper from Geisei Village
Peppers in Kochi Prefecture are one of the nation's leading production areas that are shipped throughout the year through house cultivation and open field cultivation that make use of the warm climate. There are green and red varieties, and it is characterized by a fresh and flavorful taste. Suitable for a wide range of dishes such as salads and stir-fry, and rich in vitamin C and β-carotene. In particular, vitamin C is resistant to heating, and it is an ingredient that can efficiently take nutrients even for short-term cooking or raw food.
Recommended way to eat
When it is fresh, it is recommended to slice it and taste it with salad as it is. A few days after the purchase, the heat makes it easier to feel sweetness and flavor, and you can enjoy cooking by heating such as stir-fry.

Tomatoes in Kochi Prefecture
Many are shipped from December to June in winter and spring production areas centered on house cultivation that makes use of the warm climate. There are various varieties such as Otama, Medium and Mini, and mini, and miniature tomato production is particularly popular. It is cultivated in Nankoku City, Konan City, Aki City, etc., and is characterized by a fresh and good balance of sweetness and sourness.
Recommended way to eat
I recommend eating it as it is.

Shishito in Kochi Prefecture
It boasts the largest production volume in Japan, and is the main production area, which accounts for the majority of the national market share especially in the winter and spring. Taking advantage of the warm climate, it is shipped all year round by combining house cultivation and open-field cultivation. One of the attractions is that the skin is soft and easy to eat, and in rare cases it has a spicy taste.
Recommended way to eat
You can enjoy it simply by baking in an oven toaster and adding your favorite condiments such as soy sauce, salt, and miso.

Reference: China-Shikoku Agricultural Administration Bureau 2023 Agricultural output https://www.maff.go.jp/chushi/kids/nounosugata/39.html

Comments on Cooperation Farmers

Image provided: Teru Farm Co., Ltd.

Mr. Yuichi Kunizawa, Terunoen Co., Ltd.

Hello, this is a Teru farm that is growing vegetables in Geisei Village.
This land is a very suitable place for vegetable making, blessed with sunshine and abundant water. In our fields, we use natural water flowing from the mountains to grow while facing each vegetable firmly.
Eggs and peppers from Geisei Village are the best feast freshly harvested. You can feel the original sweetness of vegetables, fresh, low egumi.
In fact, eggplants and peppers are often mentioned as vegetables that children are not good at, but they often say, "I've eaten here." That's the greatest joy for us.
Please try the vegetables grown in this Geisei Village once. I think the image of vegetables will change.
Terunoen Co., Ltd. https://kagayakinouen.com/

Outline of “Conscience City” unmanned sales of fresh vegetables by local farmers
Date:　Held every morning from April 25, 2026 (Saturday) (Not held from July to September)
Time:　7:00am to 10:00am (finished as soon as it runs out)
Location:　Hotel 1st floor lobby
Sales Form:　Self-purchase (unmanned sales)
Price:　100 yen per bag (tax included)
Vegetables sold:　Eggplant, white eggplant, tomato, pepper, cucumber, shishito,
Vegetables such as broccoli according to harvest season (all from Geisei Village)
Cooperation:　Teru Farm Co., Ltd.
Details:　https://mercure-kochitosa-resortandspa.jp/plan/mkt-marche-ryoshinichi/
Remarks:
・We handle cash only.
・I don't get change.
・The number of purchases may be limited depending on the situation.
・Vegetables sold are subject to change depending on the harvest situation.
・Depending on the weather and harvest situation, the content of the event may be changed or canceled.
・Prices are subject to change without notice.

New menu at dinner & breakfast buffet

On April 1, 2026, the 2nd anniversary of its opening, the buffet restaurant Locavore has started offering a signature menu inspired by the new CONCEPT Marche of Food & Beverage. We will deliver "the fun of discovery" that makes you want to stop your feet unintentionally, the "excitement" of a live kitchen where you can finish cooking in front of you, and the "fresh experience" unique to your destination. In addition, a new menu has appeared as a local menu, and "Tosa Roll" and "Shimanto Pork Shabushabu", which are thick with bonito tataki, are recommended items recommended by the hotel.

※Menu contents are subject to change depending on the purchase situation.

About "Mercure Kochi Tosa Resort & Spa"

A resort hotel where you can enjoy the view of Tosa Bay behind the Shikoku Mountains. It is located on a hill overlooking Kotogahama and the beautiful Pacific Ocean. It is about 20 minutes by car from Kochi Ryoma Airport and about 1 hour from Kochi city, making it an ideal base for sightseeing in Kochi city. Guests can enjoy an all-inclusive stay at no additional charge, such as evening buffet, alcohol during dinner, lounges, hot springs and activities.

[Official Website] https://mercure-kochitosa-resortandspa.jp/
[Location] 2995, Nishibunko, Geisei-mura, Aki-gun, Kochi
[Fee] All-inclusive 21,000 yen per night ~ (tax included per person per room for 2 guests)
※Some drinks, activities, etc. are charged.
※There is no lunch.