2026.04.03

[Grand Mercure Ise-shima Resort & Spa] New form of regional cooperation. Opened April 1, 2026 (Wednesday), a restaurant that mainly focuses on Mie brand "Matoya Kaki"

A food base that was born as a new business model connecting tourism and primary industries in collaboration with hotels and producers in Shima City.

Located in Ise-Shima National Park and located on a hill overlooking the Rias coast, the all-inclusive resort hotel "Grand Mercure Ise-shima Resort & Spa" (Location: Shima City, Mie Prefecture / General Manager: Ryuya Sakano), Mie Prefecture's proud brand oyster "Matoya Kaki" was opened on April 1, 2026 as a new food base where you can experience the nature and food culture of Ise-Shima. The restaurant, which has been revived by the existing building on the hotel premises and has become a new stage, will be responsible for the operation of the 101-year-old Sato Farm (Representative Director, Daiki Hamachi), an oyster farming company in Matoya-wan Bay. "Matoya Kaki", raised by traditional aquaculture techniques that have been handed down from generation to generation, is an irreplaceable blessing nurtured by the rich sea of Matoya-wan Bay. By expressing the blessings of the sea of Matoya-wan Bay and the thoughts that producers have carefully preserved as dishes, we will provide food experiences unique to Ise-Shima by delivering them in the most delicious state. "Bettei Mataya" was born with the desire to be a base not only for accommodation, but also for transmitting the charm of the region while linking tourism and the primary industry in the region. .

Hotels and producers work together. Matoya-wan Bay's Blessings and Initiatives for a Sustainable Future

Matoya-wan Bay, located in the Ise-Shima area designated as a national park, is a blessed sea area where phytoplankton grows with abundant nutrients from three rivers flowing from the mountains. It is known as an unparalleled environment suitable for oyster cultivation in Japan, blessed with abundant nutrients from the mountains and gentle currents. Founded in 1925, Sato Farm has built the history of oyster cultivation under the rare natural environment of Matoya-wan Bay, Shima City. Tadao Sato, the first generation, established a revolutionary farming method that greatly enhances quality, hygiene, and production efficiency, and introduced the world's first patented technology to sterilize oysters, "UV Purification Method," to establish a technology that can safely provide raw oysters.

 

The fifth generation, Daiki Hamaji, has inherited its stance of continuing technological innovation to respond to changing social conditions and the natural environment while preserving tradition. In order to reduce the burden on the sea, we are also focusing on sustainable initiatives, such as circulating oyster shells in cooperation with wineries and farmers as fertilizers for rice cultivation and soil improvement materials.

As a Mie Prefecture SDGs Promotion Partner, we are working to promote sustainable tourism, such as by acquiring the international environmental certification program "Green Glove" at hotels. "Betsutei Mataya" is also a place to connect the local nature, food culture, and the thoughts of producers to the future.

Sato Farming Center Official Website: https://seijyoumatoyakaki.com/
Grand Mercure Ise-shima Resort & Spa International Certification “Green Glove”: https://grand-mercure-iseshima-resortandspa.jp/news/green-globe-certified/

About the commitment of 'Betsutei Mataya'

1. Ingredient "Matoya Kaki" which plays a leading role

 

A symbol of "Betsutei Mataya" is the brand oyster "Matoya Kaki" grown in Matoya-wan Bay in Shima City, Mie Prefecture. "Matoya Kaki", which has been carefully nurtured in a rich environment, is characterized by its low bite and bitterness, soft and fluffy and glossy, and is highly valued by chefs around the world. This oyster, which has been protected by aquaculture technology that has been passed down in the region for many years and thorough quality control, is loved by many as one of the representative ingredients of Ise-Shima.

2. Japanese traditional cooking method "primitive grilling"

 

The theme of the dish is "Fire and fresh." The main axis is the ancient Japanese cooking method "primitive grilling".
Primitive grilling is a traditional cooking method in which ingredients are stabbed on a skewer, placed around a charcoal fire, and carefully baked over a long fire. You. Aesthetics of the paradox that transcends the stereotype of "fresh = raw" and draws out the true value of ingredients through fire. You can enjoy the original taste of the material along with the sound and aroma of charcoal fire and the sense of presence at the moment of baking.

3、Food experience with "live feeling" to enjoy with five senses

Special Matoya-wan Bay, where three rivers flow through
Producers will stand at the store and provide dishes while telling the background and story about the ingredients, so that they will deepen their understanding of the land and culture where the ingredients grew up. One experience is the process of cooking cooked over charcoal fire, the sound of the fire, and the fragrant aroma. By connecting ingredients, producers, cooks, and customers, we will provide you with a meal time that you can only experience here where you can feel the nature and culture of Ise-Shima with your five senses.

Overview and menu of "Betsutei Matoya"

Shop official name: Betsutei Matoya
Location: On the premises of Grand Mercure Ise-shima Resort & Spa
Time: 17:00～21:30
Price: Kaiseki cuisine 18,150 yen (tax and support included)
Children's dishes 4,840 yen (tax and support included)
※Kaiseki dishes and children's dishes only / Accommodation fees are separate
Number of seats: 42 seats (6 people private room x 7 rooms)

<Accommodation plan>
Official HP: https://grand-mercure-iseshima-resortandspa.jp/plan/restaurant-matoya/
Search for accommodation date and number of people, select a room, and then select a plan with the description "Taste local Matoya oysters grown by producers"
Accommodation Reservation Center: 03-6627-4731
※If you make a reservation with your accommodation plan, the cancellation policy will be based on the conditions at the time of your stay.

<Inquiry about day trip>
If you wish to make a reservation only for the restaurant, we will accept it by phone or email.
※Even those who have already made a reservation for accommodation can make a reservation.
Store representative telephone (14:00 to 22:00): 090-2737-0108
Inquiry Email: bettei.2@icloud.com

※Please contact us by 18:00 the day before for reservation due to the purchase of ingredients. We may be able to accept it depending on the situation, so please contact us.
※Cancellation of day trip reservation is accepted until 18:00 on the day before use. If you cancel after that or do not contact us for more than 30 minutes from your reservation time, you will be charged a 100% cancellation charge.

【Menu of Kaiseki cuisine】
It is an original kaiseki that incorporates rich ingredients of Mie, centering on Matoya Kaki.

Carefully carefully selected ingredients grown by the blessings of the land
Matoya oysters (raw) * Matoya rock oysters in the first half of May to August
Three appetizers, Matoya oyster escabesh
Today's fresh fish (three kinds of sashimi)
Charcoal-fired primitive grill of Ise shrimp produced in Mie Prefecture
Matoya Kaki (baked) *Mid-November to the latter half of April
Iga beef momomo charcoal grilled
Matoya oyster miso pot
Matoya Kaki (fly)
Ise-Shima specialty kokezushi
Red dashi of Ise shrimp
Komono (Ise-Takuan)
Amami (Shima's specialty Sawamochi and seasonal fruits)
Ise Matcha

[Children's Cooking Menu]
It is an original menu that is easy for children to eat, focusing on Mie ingredients.

Gentle and safe taste that responds to the delicate taste of your child
Ise tuna and white sashimi
Handmade Hamburger of Japanese Black Beef
Omelet
Shrimp fries
French fries
Seasonal vegetable potage
Seasonal fruit

※Production area and contents may change depending on the season and purchase situation. Allergy support is available.

■All-inclusive "Grand Mercure Ise-shima Resort & Spa"

It is an all-inclusive resort hotel located in Ise-Shima National Park, ahead of the Pearl Road along the coastline. Surrounded by the superb view of the Rias coast and the rich forest, you can enjoy the charm of nature and food. The buffet restaurant, where you can enjoy a variety of dishes unique to this area, has celebrated its 2nd anniversary and has added a new menu. There is also a kaiseki restaurant "Betsutei Mataya" where you can enjoy the seasonal food of Ise-Shima, including "Matoya Kaki", and we propose a variety of stay styles. Facilities such as hot spring open-air baths, large public baths with saunas, lounges, etc. are also provided, and there is a "Matoya no Mori" where you can play with the warmth of wood, so it is recommended to stay in families and groups. ※Some drinks, activities, etc. are charged. There is no lunch.
Opened on April 1, 2026 "Matoya no Mori"

Touch, play, and feel the forest. Tree-growing experience for parents and children

[Details] https://grand-mercure-iseshima-resortandspa.jp/plan/family-offer/
【PR TIMES】 https://prtimes.jp/main/html/rd/p/000000804.000052177.html

[Location] 939-6 Kasatori, Isobe-cho, Shima City, Mie Prefecture 517-0204, Japan
【 TEL 】 03-6627-4731 (Reservation Center)
[Access] Approximately 15 minutes by car from Kintetsu Ugata Station, a free shuttle bus service between Ugata Station and hotels
[Official Website] https://grand-mercure-iseshima-resortandspa.jp/

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